Mehr als einfach nur grau. Die visuelle Inszenierung von Alter in Nachrichtenberichterstattung und Werbung
Mehr als einfach nur grau. Die visuelle Inszenierung von Alter in Nachrichtenberichterstattung und Werbung
Abstract
We are all part of a visual culture in which media provide us with images eve-ry day. That has consequences for the general transfer and perception of old people resp. seniority. Depending on the genre and target audience, media construct the last period of life by recurring visual representation and inter-pretation patterns. Hence age, as a construction of media, is being instrumentalized intentionally. This essay displays the results of an examining study about visual production of age in news reporting and advertising.
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Keywords:
old peoplevisual culture