Theoretische und methodologische Perspektiven des Multimodalitätskonzepts aus linguistischer Sicht
Theoretische und methodologische Perspektiven des Multimodalitätskonzepts aus linguistischer Sicht
Abstract
The article deals with fundamental and broadly discussed issues within the paradigm of multimodal analysis concerning how the intersemiotic interplay of semiotic resources constructs meaning. Taking a specifically linguistic focus on theories and methods within this paradigm, the article orientates particu-larly towards discourse analytical and text linguistic accounts which aim at a theoretically and methodologically fine-grained account of the notions of se-miotic mode and medium. The central idea is that re-constructing semiotic modes as theoretically tightly interwoven bundles of material, form and dy-namic discourse semantics provides a suitable foundation for fine-grained em-pirical analysis, which in turn allows a comprehensive examination and evalu-ation of the theoretical constructs proposed.
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Keywords:
multimodalitylinguisticssemioticsMultimodal analysis