Four Axes of Rhetorical Convergence
Four Axes of Rhetorical Convergence
Abstract
This essay presents a theoretical model of genre relations in multimedia. Any text may be described according to the four axes Mode of Distribution (the balance of amount of material and time between authoring and reading); Mode of Restrictions (range and detail in space and time); Mode of Acquisition (the reading process required of the reader); and Mode of Signification (the particular combination of sign systems). Rhetorical convergence is when a text is similar to one genre on one axis and another genre on another axis. However, the model implies that rhetorical divergence may be a better description.
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Creative Commons Attribution Share Alike 4.0 Generic
Keywords:
Digital Mediamultimedialitygenre theorymedia technologysemioticsmedia theory