Modehandeln zwischen Bild und Text – Zur Ikonotextualität der Mode in der Zeitschrift
Modehandeln zwischen Bild und Text – Zur Ikonotextualität der Mode in der Zeitschrift
Abstract
An exemplary analysis of the relationship between text and image in a magazine’s fashion spread shows how fashion only constitutes itself through the performative interplay between the audience’s aisthetic perceptions of text and image. The creation of sense is thereby shifted from aesthetic production to aisthetic reception, and this shift opens up a space which readers can experience and use as a form of reclaimed territory. The reception of fashion can therefore be seen as an act of aesthetic appropriation
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Keywords:
photographyimagewritingadvertisingmedia theory