›Einbildung‹ und Wandel der Raumkategorie ›Osten‹ seit 1989: Werbebilder als soziale Indikatoren
›Einbildung‹ und Wandel der Raumkategorie ›Osten‹ seit 1989: Werbebilder als soziale Indikatoren
Abstract
Using the example of the depiction of the spatial category ›East‹ in advertising, the article focuses on advertising images as social indicators and asks which possibilities and limits an image-oriented advertising research has to face.
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Keywords:
advertisingspaceconstructivism
