Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM
Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM
Abstract
In this article, I examine the SCOTT PILGRIM franchise from an adaptation as well as a transmedia franchising angle, setting these approaches off from Henry Jenkins’ conceptualization of transmedia storytelling. By focusing mainly on Edgar Wright’s film adaptation, I examine how remediation is used in the film as a strategy to link the adaptation to the comic books as well as the simultaneously released video game. I argue that the film both integrates itself into the larger franchise by drawing on the other products, particularly through its visual aesthetics, and opens the door to a larger transmedial world by ›simulating‹ its existence through references to other products that seem to, but do not in fact, exist in our world.
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Keywords:
transmedialityFranchisemoviecomicGameMarketingstorytelling